A brief analysis of blogging platforms: Why WordPress?

 

Blogger, Tumblr, WordPress, the list goes on. With the internet, full of various sites, it’s no surprise that behind the blogs and E-commerce pages there exists a streaming list of various hosts and creator platforms all competing for our attention. In the battle, some win for their accessibility, others for their aesthetics. When it comes to choosing a side in these platforms what do we look for?

Before looking at their pros and cons it’s important to note what they all offer universally. When considering the six major platforms (WordPress, Blogger, Tumblr, Wix, Weebly and Squarespace) all offer free domain hosting, the option for custom domains and personalisation (Startablog123.com, 2016). Meaning that anyone has the accessibility and potential to create a site that suits their basic needs. However not all of these platforms will be suitable for everyone, as some are highly limited in specific areas.

Compared to our portfolio page; hosted by WordPress, Tumblr is a stark contrast. While both are free, easy to navigate and offer quick publishing their target audience and purpose differ. Tumblr, well known for its captivated teenage crowd and varied content; from political spurs to aesthetic minimalism. It is a great tool for publishing visual content with quick and basic messages, and is less useful when it comes to lengthy blog posts which can make the page look cluttered and unattractive. Tumblr also operates differently to other blogging sites. You can create and publish your own content and add tags to increase SEO, your content can be easily found by typing in a few key words however after a couple thousand re-blogs’ your content may lose its original value. Before you know it’s hard to track down the original creator of a specific image after it’s been reproduced and reposted to suit another bloggers theme. On the positive side, Tumblr is mobile friendly; adding to its accessibility. By having its own app, it means that users can post, comment and scroll through their favourite pages on the go. If pictures, videos and infographics are your thing then according to Gary Dek Tumblr is ideal for “first-time users looking to start posting instantly, but not commit to a full-time project” (Startablog123.com, 2016). To summarise Tumblr is great for creative people looking to post visual projects with little text, has excellent accessibility via its own app and basic navigation tabs yet it is less ideal for those who wish to post lengthy texts and maintain valuable original content.

The battle of the big two is WordPress Vs Blogger. Blogger is simple to use and happily supports heavy text based posts; unlike Tumblr. In many area’s however WordPress has the upper hand. All content creators aim to create their own post and display it for the world to view however imagine if one day you want to access your page to do some maintenance and post that piece you have been working on for the past two days, but you cannot access your site. Blogger entitles a page to be made however it is not owned by the creator, rather it is owned by Google who have the power to shut down their service and most importantly your site any time they choose to, though this is a rarity it’s still a possibility. In contrast by using WordPress the content you create is yours, it’s completely up to you whether you shut down your page or opt to share content blogger would otherwise consider unsuitable. Not all is bad with Google and it’s blogger network, by using it you can benefit from their “robust secure platform” (Startablog123.com, 2016)  meaning unlike WordPress users you will not need to create backups on a regular basis. Finally, appearance is a valuable factor, no one wants to look at a website which is old, looks messy or is slow operating hence why WordPress offer a multitude of free theme’s suitable for all blogs whether it’s a photo page or a news broadcast, they all have customisation options, where theme colours can be changed with banners and plugins added wherever desired. On the other side blogger provides a handful of approximately “20 different templates to choose from to give your blog a ‘semi-unique’ look.” (Econsultancy, 2016) these themes can be modified with colours and banners, but not as extensively as with WordPress. In summary blogger is fantastic if you want to create a very basic site, while it triumphs in security it lacks in content/site ownership rights and appearance customisation.

We opted for WordPress as a platform to display our portfolio and our E-Commerce site for a variety of reasons, some discussed include its easily and diversely modifiable appearance, the fact that it supports heavy text based posts in addition to having ownership over content which maintains its source value. While it may falter in areas of security, this is not tricky to overcome by maintaining regular back-ups. To conclude WordPress is a blank canvas awaiting creative thoughts, ideas, and visual content to mark a space on the internet.

 

References

Econsultancy. (2016). Google’s Blogger vs WordPress: which is better for beginners?. [online] Available at: https://econsultancy.com/blog/64636-google-s-blogger-vs-wordpress-which-is-better-for-beginners/ [Accessed 23 Oct. 2016].

Startablog123.com. (2016). Best Free Blogging Sites – How To Start A Blog. [online] Available at: http://www.startablog123.com/best-free-blogging-sites [Accessed 26 Sep. 2016].

 

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