Logo’s and banners are a vital part to any web or E-commerce site, as good logos help to make positive first impressions (Marsh, 2016) and work to pull the visitor into engaging with the site. However, what is it that makes a good logo or banner? It is stated that a logo should be, simple, memorable, timeless, versatile, and appropriate (JUST™ Creative, 2016). Consider the McDonald’s logo, it combines these themes to create a logo (with a catch phrase) which is recognised and effective worldwide.
Following some market research into colour schemes, which can be found in the previous post, Modus Novels created some basic logo/banner designs to get the E-Commerce site started.
Following this design process Modus Novels conducted some research into which banner/logo was preferred amongst 30 individuals of varied nationalities and genders with an age range of 17 to 60, the results are demonstrated in the graph below.
The results highlight that most people preferred design 1. When asked why, they stated that it was simple and visually effective, it’s subtitles gave a hint to what the site sold however still created a sense of mystery making them want to engage with the page to find out more. The least favourite was design 3, overall people felt that it wouldn’t fit with the theme of the shop, given that fashion exudes a more minimalist vibe they found the banner a little dull and unexciting, ultimately feeling it wouldn’t work well with the stores contents. Following this study, Modus Novels have opted to use logo 1 as their logo/banner.
JUST™ Creative. (2016). What makes a good logo? | JUST™ Creative. [online] Available at: http://justcreative.com/2009/07/27/what-makes-a-good-logo/ [Accessed 6 Nov. 2016].
Marsh, R. (2016). 5 Reasons Your Company Needs a Good Logo – Bplans Blog. [online] Bplans Blog. Available at: http://articles.bplans.com/5-reasons-your-company-needs-a-good-logo/ [Accessed 6 Nov. 2016].