Semester Two: References

References:

Arnaboldi, Michela and Jean-Francois Coget. “Social Media And Business”. Organizational Dynamics 45.1 (2016): 47-54. Print.

Baginski, Caren. “Stats Prove Social Media’s Importance”. Natural foods merchandiser 34.4 (2013): 29. Print.

Baltes, L. (2015). Content marketing – the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brașov. Series V, Economic science, 8(2), p.112.

Beal, V. (n.d.). What is Internet Marketing? Webopedia Definition. [online] Webopedia.com. Available at: http://www.webopedia.com/TERM/I/internet_marketing.html [Accessed 6 Mar. 2017].

Beasley, M. (2013). Practical web analytics for user experience: how analytics can help you understand your users. 1st ed. Morgan Kaufmann Publishers Inc, p.2.

Brandwatch (2016) Available at: https://www.brandwatch.com/blog/44-twitter-stats-2016/ (Accessed: 14 February 2017).

Cahill, B. (2009). Your Attention Please: The Right Way to Integrate Social Media Into Your Marketing Plans. The public relations strategist, 15(2), p.25.

Chaffey, D. (2016). How effective is Content Marketing in 2016? – Smart Insights Digital Marketing Advice. [online] Smart Insights. Available at: http://www.smartinsights.com/content-management/content-marketing-strategy/content-marketing-europe-2016/ [Accessed 19 Apr. 2017].

Data and Marketing Association. (2017). Integrated Marketing Definitions – Definition of Integrated Marketing | thedma.org. [online] Available at: https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/ [Accessed 23 Apr. 2017].

DeMers, J. (2017). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/jaysondemers/2017/03/28/why-instagram-is-the-top-social-platform-for-engagement-and-how-to-use-it/#107239a36bdc [Accessed 23 Apr. 2017].

Diana, R. (2015). Reintegrating the Ad. Journal of media psychology, 27(2), pp.64-77.

Facebook.com. (2017). The Happiness Planner. [online] Available at: https://www.facebook.com/pg/happinessplanner/videos/?ref=page_internal [Accessed 12 Apr. 2017].

Facebook.com. (n.d.). Waterstones. [online] Available at: https://www.facebook.com/waterstones [Accessed 3 Apr. 2017].

Facebook.com. (n.d, b). TASCHEN. [online] Available at: https://www.facebook.com/taschen/ [Accessed 18 Apr. 2017].

Fjell, K. (2009). Online advertising: pay-per-view versus pay-per-click–a comment. Journal of revenue and pricing management, 8(2-3).

Franklin, B. (2009). Key concepts in public relations. 1st ed. Los Angeles, Calif.: SAGE, p.238.

Garun, N. (2016) Instagram has doubled its monthly active user base in two years. Available at: http://www.theverge.com/2016/12/15/13960412/instagram-600m-monthly-active-users (Accessed: 14 February 2017).

Google. (n.d.). What is Google AdWords? | Google AdWords Benefits – Google. [online] Available at: https://adwords.google.com/intl/en_ie/home/how-it-works/ [Accessed 20 Apr. 2017].

Hall, J. (2017). Retain Your Talent: Why Video Is Valuable To Your Content Strategy. [online] Forbes.com. Available at: https://www.forbes.com/sites/johnhall/2017/03/19/retain-your-talent-why-video-is-valuable-to-your-content-strategy/#334ed41f7541 [Accessed 12 Apr. 2017].

Harad, K. (2016). Don’t Avoid Content Marketing. Journal of financial planning (Denver, Colo.), 29(7), p.20.

Heijmans, M. (2016). How to create the right meta description • Yoast. [online] Yoast. Available at: https://yoast.com/meta-descriptions/ [Accessed 23 Feb. 2017].

Hudson, A. (2014). Video Marketing: Minefield or Moneymaker. Air conditioning, heating & refrigeration news, 251(3), p.54.

Inc, em. (2016) Facebook remains the largest social network in most Major Markets. Available at: https://www.emarketer.com/Article/Facebook-Remains-Largest-Social-Network-Most-Major-Markets/1013798 (Accessed: 14 February 2017).

Instagram (2016) Available at: https://business.instagram.com/getting-started/#why-instagram (Accessed: 14 February 2017).

Instagram.com. (n.d.). Waterstones (@waterstones) • Instagram photos and videos. [online] Available at: https://www.instagram.com/waterstones/ [Accessed 3 Apr. 2017].

Instagram.com. (n.d, b). TASCHEN (@taschen) • Instagram photos and videos. [online] Available at: https://www.instagram.com/taschen/ [Accessed 18 Apr. 2017].

Isaac, E. (2015). 6 Mistakes Companies Makes On Social Media. [online] Digital.klood.com. Available at: https://digital.klood.com/blog/mistakes-made-on-social-media/ [Accessed 3 Apr. 2017].

Ives, N. (2008). Just in Case My Boss Asks Me During a Meeting, What Exactly Does ‘Widget’ Mean?. [online] Adage.com. Available at: http://adage.com/article/digital/case-boss-asks-a-meeting-widget/125718/ [Accessed 20 Apr. 2017].

Jones, K. (2013). Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition. 3rd ed. Indianapolis: John Wiley & Sons inc, p.198.

Kotler, P. and Armstrong, G. (2001). Principles of marketing. 9th ed. Upper Saddle River, N.J: Prentice Hall, p.469.

Kuchinskas, S. (1999). Digital Impact to Unveil Opt-in E-mail Site. Adweek (Eastern ed.), 40(29), p.34.

Luke, K. (2013). 12 Ways to Integrate Video into Your Marketing. Journal of financial planning, 26(9), p.18.

Manchanda, P., Dubé, J., Goh, K. and Chintagunta, P. (2006). The Effect of Banner Advertising on Internet Purchasing. Journal of Marketing Research, 43(1), pp.98-108.

Matthews, D. (2014). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/danmatthews/2014/07/31/how-effective-is-content-marketing/#6ab1e3e93be5 [Accessed 19 Apr. 2017].

McCoy, G. (1997). Three quick video marketing tips. Motor age, 134(3), p.12.

McDonald, M. and Wilson, H. (2011). Marketing plans : how to prepare them, how to use them. 7th ed. Wiley-Blackwell, p.24.

McMullen, A. (2016). Google Analytics. Public services quarterly, 6(1), pp.21-22.

Nielsen, Jakob. “How Long Do Users Stay On Web Pages?”. Nngroup.com. N.p., (201)1. Available at:https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/ [accessed 27 Feb 2017].

Okazaki, S., Li, H. and Hirose, M. (2012). Benchmarking the Use of QR Code in Mobile Promotion. Journal of Advertising Research, 52(1), pp.102-117.

Pithers, E. (2012). Is Fashion Elitist? The Cambridge Union says so – Telegraph. [online] Fashion.telegraph.co.uk. Available at: http://fashion.telegraph.co.uk/columns/ellie-pithers/TMG9057383/Is-Fashion-Elitist-The-Cambridge-Union-says-so.html [Accessed 23 Apr. 2017].

Plaza, B. (2011). Google Analytics for measuring website performance. Tourism Management, 32(3), pp.477 – 481.

Pophal, G. (2010) “SEO And The Business Of Content”. EContent (Wilton, Conn.) [Accessed 20 Feb. 2017].

PR Newswire (2016). SEO Agency, fishbat, Talks About 4 Benefits of Pay Per Click Advertising. PR newswire. [online] Available at: http://www.bizjournals.com/prnewswire/press_releases/2016/09/15/MN91837 [Accessed 20 Apr. 2017].

Rao, M. (2014). These 17 Minimalist Instagram Accounts Are Pure Eye-Candy. [online] The Huffington Post. Available at: http://www.huffingtonpost.com/2014/12/08/best-minimalist-instagram-feeds_n_6256938.html [Accessed 23 Apr. 2017].

Reimers, V., Chao, C. and Gorman, S. (2016). Permission email marketing and its influence on online shopping. Asia Pacific Journal of Marketing and Logistics, 28(2), pp.308-322.

Shkalikova, A. (n.d.). Do your pop-ups annoy customers? Here is how to check. [online] Webmeup.com. Available at: http://webmeup.com/blog/do-your-pop-ups-annoy-customers.html [Accessed 20 Apr. 2017].

Solon, O. (2017) Why a rising number of criminals are using Facebook live to film their acts. Available at: https://www.theguardian.com/technology/2017/jan/27/rising-numbers-of-criminals-are-using-facebook-to-document-their-crimes (Accessed: 14 February 2017).

Tesseras, L. (2015). Four trends changing the definition of luxury – Marketing Week. [online] Marketing Week. Available at: https://www.marketingweek.com/2015/09/30/four-trends-changing-the-definition-of-luxury/ [Accessed 6 Mar. 2017].

Thompson, M. (2013). The Definitive Do’s and Don’ts of Social Media Marketing. EContent, 36(7), p.19.

Treu, L. (2014). 6 Keys to Creating Sticky Content — The Content Strategist. [online] The Content Strategist. Available at: https://contently.com/strategist/2014/02/03/6-keys-to-creating-sticky-content/ [Accessed 19 Apr. 2017].

Trimble, C. (2015). Why online video is the future of content marketing. [online] The Guardian. Available at: https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online [Accessed 12 Apr. 2017].

Twitter.com. (n.d.). Waterstones (@Waterstones) | Twitter. [online] Available at: https://twitter.com/waterstones [Accessed 3 Apr. 2017].

Twitter.com. (n.d, b). TASCHEN (@TASCHEN) | Twitter. [online] Available at: https://twitter.com/TASCHEN [Accessed 18 Apr. 2017].

Weinberg, T. (2017) Report: Facebook activity dwindles in 2016, influencer marketing is up. Available at: http://marketingland.com/report-facebook-activity-influencer-marketing-206570 (Accessed: 14 February 2017).

Yoast, (n.d.). The perfect focus keyword for your post or page. [online] Yoast. Available at: https://yoast.com/focus-keyword/ [Accessed 23 Feb. 2017].

YouTube. (n.d.). Waterstones. [online] Available at: https://www.youtube.com/user/Waterstonescom/videos [Accessed 23 Apr. 2017].

YouTube. (n.d, b). WHSmith. [online] Available at: https://www.youtube.com/user/WHSmithDirect/videos [Accessed 23 Apr. 2017].

YouTube. (n.d, c). TASCHEN. [online] Available at: https://www.youtube.com/user/TaschenBooks/videos [Accessed 23 Apr. 2017].

Zhu, Y. (2009). Click Fraud. Marketing science (Providence, R.I.), 28(2), p.293.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s