Pay per click advertising allows advertisers to bid against each other for key words or phrases, competing to gain the highest ad placement in sponsored results (Jones, 2013) where the advertiser only pays if the consumer clicks on the advertisement to read more about a product (Fjell, 2009). The key difference between pay per click and… Continue reading Semester Two: Pay for click
Logo’s and banners are a vital part to any web or E-commerce site, as good logos help to make positive first impressions (Marsh, 2016) and work to pull the visitor into engaging with the site. However, what is it that makes a good logo or banner? It is stated that a logo should be,… Continue reading What will Modus Novels logo or banner look like?