Semester Two: Widgets and plugins

Widgets help to enhance web experiences and for marketing purposes can include pop-ups, event countdowns and promotional calendars. These widgets can help marketers by acting as customer relationship management tools (Ives, 2008) by adding additional value and content to a website, they help to convey personality and important events to the target market. To discover which… Continue reading Semester Two: Widgets and plugins

Semester Two: Pay for click

Pay per click advertising allows advertisers to bid against each other for key words or phrases, competing to gain the highest ad placement in sponsored results (Jones, 2013) where the advertiser only pays if the consumer clicks on the advertisement to read more about a product (Fjell, 2009). The key difference between pay per click and… Continue reading Semester Two: Pay for click

Semester Two: Why content is king.

Content marketing is defined as the process of creating and distributing relevant content to attract and engage with a target audience (Baltes, 2015). Content marketing, which can include blogs, photography, and videos, works to add value to a website and create an emotional connection with visitors. Treu (2014) notes that content marketing assists a brand to stand… Continue reading Semester Two: Why content is king.

Semester Two: The importance of video marketing

As digital and social media marketing has become an essential tool in the promotion of business activity, so has video marketing. An estimated 90% of marketers claim that video marketing is an important tool (Hall, 2017) and are anticipating expanding their online communications strategy to fit video marketing in. Why are professionals keen on expanding their online… Continue reading Semester Two: The importance of video marketing

Semester Two: Facebook & Social Media Campaigns

Social media marketing has reached an unprecedented high over recent years, allowing companies to interact directly with their client base. Whilst the importance of social media marketing is paramount it is still advisable to plan accordingly and practice restraint, as ill-timed or misguided use of social media can lead to angry customers and a poor… Continue reading Semester Two: Facebook & Social Media Campaigns

Semester two: E-Marketing campaign

E-marketing can be defined as the use of web and email to drive sales (Beal, n.d.). According to Reimers, Chao and Gorman (2016) the internet has become the fastest growing shopping channel amongst consumers, for various reasons, such as time and effort required to produce content. Modus Novels, in addition to social media wishes to incorporate… Continue reading Semester two: E-Marketing campaign

Semester two: Web analytics

Web analytics are a useful way for companies to monitor and track the visitors of a website. According to Beasley (2013) the most useful information gained from web analytics is the ability to record user viewership on pages with further insight into how and when they access a page. This information is highly valuable in gaining… Continue reading Semester two: Web analytics