Semester Two: YouTube evaluation

Prior to developing their video marketing strategy Modus Novels conducted research into their competitors and what style of video marketing they use. Waterstones and WHSmith (YouTube, n.d.) (YouTube, n.d, b) Waterstones and WHSmith adopt a very formal approach, by using question and answer sessions, discussions, and panel event videos to promote the products they are… Continue reading Semester Two: YouTube evaluation